Results from Professionally Speaking's 2018 reader survey.
By Steve Brearton
An article titled By the Numbers: Survey Says! shows results from Professionally Speaking's 2018 reader survey by Steve Brearton. It is divided into three sections.
The first section is titled Well Read: Top 5 Articles Members Look For in Every Issue and presents the following data as the percentage of readers who read the section sometimes, frequently or very frequently. Professional Practice: 76%, Discipline Summaries: 75%, Features/Cover Story: 74%, Investigation Committee Case Study: 66%, Remarkable Teacher: 66%. This survey was sent to 16,000 randomly selected English-speaking members, of which 503 responded.
The next section is titled Print vs. Online and uses a pie chart to illustrate the following data: 75% of members prefer to read magazines in print. 25% of members prefer to read magazines online or with an app.
The next section is titled Action Plan and shows the actions most frequently taken after reading an issue. 16% visited a website. 16% discussed content with a colleague or friend. 15% kept the magazine for reference. 14% used an idea in the classroom. 9% passed information/magazine on to a colleague or someone else.
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